by Saira Rasheed
ABOUT
I founded my consulting firm from a profound passion for the world of luxury hospitality, iconic brands, and the art of curating meaningful collaborations.
My mission is to empower elite brands with bespoke strategies designed to elevate their prestige, amplify their presence, and engage a discerning audience. I provide meticulously crafted solutions across digital marketing, offline visibility, and strategic brand partnerships, ensuring every initiative resonates with sophistication and impact.
I have had the privilege of collaborating with some of the most distinguished names in hospitality, including The Mandarin Oriental Hyde Park, The Lowell Hotel, and Hotel Alfred Sommier, among others, delivering results that reflect their unparalleled standards of excellence..

We were fortunate to be introduced to Saira Rasheed through industry associates. A global traveler with a special understanding of luxury. She has a keen sense of marketing, sales, and public relations across a multitude of specialties to include hospitality, fashion, luxury goods and charitable giving. She is a savvy marketer and connector for Luxury Hotels and Brands looking for cross Atlantic exposure. In a challenging post pandemic era, we found a very compatible style match. Her social media and marketing technology expertise has been invaluable. We wish Saira the very best as she builds a new dynamic roster of clients.
Gina Forte, Founder & Owner of the Atelier Group
I provide consultancy services across digital marketing and strategic partnerships, helping brands and businesses grow their presence and impact.
I’m also deeply passionate about my Breakfast Club venture, which brings together senior leaders across industries to foster meaningful connections, collaboration, and shared insights.
In addition, I work closely with hotels and luxury brands, auditing their websites and digital strategies, delivering comprehensive competitor analysis and benchmark reports, and organising brand awareness events that elevate their visibility and connect them with the right audiences.
The Breakfast Club
I recently had the pleasure of hosting an exquisite Lunch Club for the London members of my Breakfast Club venture at Veronica Beard — an elegant and inspiring gathering that brought together a remarkable network of accomplished women. The afternoon was truly fulfilling, filled with stimulating conversation, meaningful connections, and a shared sense of ambition and sophistication.
